Customers are the lifeblood of any business. An organization that prioritizes too many moving parts ahead of those it sells to is likely to fall short of growth targets or, in some extreme scenarios, fold completely. Given this reality, it’s surprising that using customers as part of an innovation process isn’t more commonplace than it currently is. In 1996, Ajit Kambil, Ari Ginsberg, and Michael Bloch of NYU’s Stern School of Business published a paper suggesting that it be used as a key strategy for transforming value propositions, working with customers, or complementary resources. The world of business may have moved on a lot in the quarter-century since, but the use of co-creation for this purpose, as well as its effectiveness in innovating in other areas, remains potent.
In this guide, we’re going to discuss what is meant by the term co-creation and how to contextualize it within a challenge-driven innovation framework. We’ll also look at the reasons why a business should co-create with its customers and share some tips on how to do this successfully.
Para descargar este contenido ingresa tus datos en el formulario
¿Qué encontrarás en este E-Book?
– Why Should Businesses Co-Create?
– Tips for Challenge-Driven Co-Creation Programs
– Conclusion
– About Wazoku
¿Qué servicio ofrecemos como Transforme para este tema?
Digital Innovation. Ofrecemos herramientas y tecnologías para escalar tus procesos de innovación. Nuestra propuesta se concentra en cuatro ejes:
1. Estrategia de automatización, inteligencia artificial y metaverso.
2. Plataforma desafíos de innovación y gestión de portafolio.
3. Innovación abierta global.
4. Herramientas de diagnóstico online.
Actualmente contamos con dos alianzas estratégicas que son clave para la Digital Innovation:
– Wazoku: Transforme es Platinum Partner de esta plataforma IMS: Innovation Management System y tiene acceso al mayor marketplace de innovación abierta del mundo, con más de 500.000 “solvers” que aportan soluciones a desafíos tecnológicos de nuestros clientes.
– Genomawork: Transforme y genomawork han creado InnoProfile, el primer sistema de perfilamiento de talentos innovadores en las empresas, mediante juegos online y algoritmos predictivos basados en inteligencia artificial. Esto permite a Transforme prestar exclusivos servicios de identificación y perfilamiento de talentos innovadores en nuestros clientes.